In an effort to reduce spending, the automotive giant claims that they do not plan on ad spending for this year’s Big Game. Struggling auto manufacturer General Motors makes advertising cuts that include television and some digital media. In a interesting figure shows that GM has actually increased its online ad spending over the last two marketing years.

Naturally, I have always been a big advocate of online marketing for obvious reasons. Being able to quantify marketing results is huge and many interactive marketing service providers are able to deliver these results to their client. In tough financial times for organizations and individuals, it remains important to get the most “bang for your buck” and interactive marketing certainly lends itself to quality in that regard.

You can read more about General Motors and their advertising cuts at the following location: Ad Age