So I don’t have a picture of Forrest Gump or insomnia but I do have the later of the two. So, like any web geek would do when they can’t sleep, I decided to check my site analytics. Going through the usual numbers, some impressive and others indifferent, I noticed some heavy traffic on a site that I recently launched. This particular site, I decided to launch as an arm to the main baseball blog that I have been working on. When I originally had the idea, it was to my surprise that azfallball.com was actually available for registration.

Having key words in your domain name that have to do with your content and that are prevalent in the copy really help out in search. Never have I stumbled upon a better case study than azfallball.com. Without going into too much detail on the stats, the particularly interesting statistic is the fact that the site has not been up that long and it gets heavy search engine referral traffic. I guess that would make sense but, actually seeing the different variations of “rangers fall ball”, “peoria az fall ball”, “az fall ball schedules”, etc. kind of blew me away. Quite honestly, this site has been up shorter than it’s parent and had more traffic in it’s first four weeks of existence than most of the Fall League of 2008.

Sorry for the rambling. It’s late, I thought that it was worth mentioning and I thought that I would share. Have you ever stumbled upon something on the web that has greatly benefited your traffic? Someone else’s bad links or similar domains?