This year the agency has outdone themselves again. Whopper Virgins, has rivaled the online success of the prior year’s Whopper Freakout as covered by Ad Age. The concept is simple; go to places that have not experienced a Whopper and show how they eat it and how it fares in a taste test against a rival burger. The impact is phenomenal. I recommend taking 10 minutes out of your day to watch it in its entirety. The responses are both moving and compelling. One of the reasons why this campaign may actually do better than the poor campaign is that it evokes emotion.

I will admit, when I first saw the words Whopper Virgins, I was disinterested. After seeing what all the hype was about, I am glad I checked it out.

An additional ingenious viral marketing scheme by the BK is the Facebook Application Whopper Sacrifice which rewards users with a Whopper if they ditch 10 friends. With that, it is becoming more clear that organizations will be continuing to take less than traditional approaches to advertising and marketing.