Burger King’s ad agency of record continues to do great things for the company as they continue with their outstanding viral marketing campaigns. Crispin Porter first deployed a successful campaign by delivering the Subservient Chicken to us in 2004. This campaign was followed by a less than successful circus type campaign. In 2007 the ad [...]
Okay, so how cool is this? I have been a little hooked on Twitter recently and made a ton of new friends and new business acquaintances by using the online application. On my main account you can find random thoughts and happenings on “What I am doing now”. I have had some fun sharing thoughts [...]
A recent statistic should help you to make a decision on that. I have always felt that a well-rounded interactive campaign included some type of video element. Whether it is on your website, some type of promotional piece or even something on YouTube. Video can help convey a message about your product and/ or service [...]
In an effort to reduce spending, the automotive giant claims that they do not plan on ad spending for this year’s Big Game. Struggling auto manufacturer General Motors makes advertising cuts that include television and some digital media. In a interesting figure shows that GM has actually increased its online ad spending over the last [...]
